Rumen Yanev

Writer & Product Storyteller · UX · Product Design · Concept

I can explain what your product does to your grandma.

I turn complex software into content anyone can follow, across documentation, UX copy, interactive demos, and video.

Most of my video work is sales-related and produced for internal or customer-facing use, so I can't share it publicly — but here's one example.

Outside of work I make things for the love of it — podcasts, videos, audio editing, and a lot of social media.

“An extremely talented UX and content writer, with a strong understanding of how users interact with technology and a great eye for detail. His work is always user-centered, creative, and accurate.”
Abigail Ofer · Content Design & Accessibility — managed Rumen at Yotpo

I can explain what your product does to your grandma. I turn complex software into content anyone can follow, across documentation, UX copy, interactive demos, and video. I own content end to end — from product setup to the finished, reusable asset — partnering closely with Product, Marketing, and customer-facing teams.

  • 50+ Navattic demo guides
  • 1,000+ Guide views
  • 100+ Blog posts written
  • 10+ yrs Writing & creating

Experience

Digital Demo Lead

Nuvolo Nov 2023 – Present
  • Produced 50+ interactive Navattic demo guides spanning the full funnel — used by solution consultants for live demos, CSMs for retention, and marketing for campaigns and conferences.
  • Owned each asset end to end, from ServiceNow data configuration and product prep to the finished guide or video — shipping 12+ guides and 3+ videos per quarter as a one-person demo studio.
  • Drove 1,000+ views across guides, with one conference guide featured by Navattic as an example of strong demo design.
  • Built demo content as a self-serve, reusable library so solution consultants can demo on demand without prep or rebuilding.

Product Content Specialist

Yotpo Oct 2021 – Nov 2023
  • Contributed to the full migration of the product knowledge base to a new platform, restructuring documentation across core user journeys for clarity and findability.
  • Owned UX copy for the SMS product in parallel, partnering with Product and Design to shape flows early and reduce revision cycles.
  • Worked across technical writing, knowledge-base migration, and product copy as simultaneous workstreams, embedded directly in product development.

Content Marketing Expert

SoftUni Sep 2020 – Oct 2021
  • Wrote 100+ blog posts across SoftUni's creative, marketing, and programming verticals, adapting voice and depth to each audience.
  • Scripted and edited supporting content, including voiceover and branding video, and worked with SEO and design teams to grow organic reach.

What I do

Content & Writing

  • Content strategy
  • Technical writing
  • UX writing & microcopy
  • Information architecture
  • Editorial planning
  • Style guides

Demo & Enablement

  • Interactive demo design (Navattic)
  • Knowledge-base migration
  • POC design
  • Sales enablement
  • Product storytelling

Production

  • Video production & editing
  • Video scripting
  • Voiceover recording
  • Adobe Creative Cloud

Collaboration

  • Cross-functional partnership
  • Stakeholder communication
  • Workflow & priorities

Languages

  • 🇧🇬 Bulgarian Native
  • 🇬🇧 English Professional
  • 🇫🇷 French Intermediate

Education

  • BA Media Studies University of Groningen, Netherlands 2017–2020
  • Law Sofia University St. Kliment Ohridski 2014–2017

Even more experience

2021

Creative Writing & Storytelling Lecturer

European Summer School, Prague
2020

Content Writer

Sofiastartup
2019

Journalism Intern

24 Chasa / Media Group Bulgaria
2015–2018

English Teacher

Oksinia Language Center
“Rumen is the person you want next to you when you’re tackling anything complex or that requires thinking outside the box… Due to his diverse skills, rapid learning ability, and dedication to quality work, he’s the first person I would contact for any video production or technical content needs.”
Colleen Bishop · managed Rumen at Nuvolo
Rumen Yanev RY

Let's talk.

I'm always up for a good conversation — about a role, a project, content, demos, or really anything. Here's how to reach me: