▶ Interactive Demo
A self-service interactive demo built for a conference and set up on a large touchscreen on the conference floor — featured by Navattic on their site as a standout example of the format.
Rumen Yanev
Writer & Product Storyteller · UX · Product Design · Concept
I can explain what your product does to your grandma.
I turn complex software into content anyone can follow, across documentation, UX copy, interactive demos, and video.
Interactive Demos
▶ Interactive Demo
An interactive walkthrough of Nuvolo's Facility Condition Assessment flow — built to let prospects explore the product story hands-on.
▶ Interactive Demo
A guided demo of GxP-compliant asset reservation, walking buyers through the experience step by step — part of a larger marketing campaign.
Videos
Most of my video work is sales-related and produced for internal or customer-facing use, so I can't share it publicly — but here's one example.
Written Content
For Fun
Outside of work I make things for the love of it — podcasts, videos, audio editing, and a lot of social media.
“An extremely talented UX and content writer, with a strong understanding of how users interact with technology and a great eye for detail. His work is always user-centered, creative, and accurate.”
About Me
I can explain what your product does to your grandma. I turn complex software into content anyone can follow, across documentation, UX copy, interactive demos, and video. I own content end to end — from product setup to the finished, reusable asset — partnering closely with Product, Marketing, and customer-facing teams.
- 50+ Navattic demo guides
- 1,000+ Guide views
- 100+ Blog posts written
- 10+ yrs Writing & creating
Experience
Digital Demo Lead
Nuvolo Nov 2023 – Present- Produced 50+ interactive Navattic demo guides spanning the full funnel — used by solution consultants for live demos, CSMs for retention, and marketing for campaigns and conferences.
- Owned each asset end to end, from ServiceNow data configuration and product prep to the finished guide or video — shipping 12+ guides and 3+ videos per quarter as a one-person demo studio.
- Drove 1,000+ views across guides, with one conference guide featured by Navattic as an example of strong demo design.
- Built demo content as a self-serve, reusable library so solution consultants can demo on demand without prep or rebuilding.
Product Content Specialist
Yotpo Oct 2021 – Nov 2023- Led the full migration of a product knowledge base to a new platform, restructuring documentation across core user journeys for clarity and findability.
- Owned UX copy for the SMS product in parallel, partnering with Product and Design to shape flows early and reduce revision cycles.
- Ran technical writing, knowledge-base migration, and product copy as simultaneous workstreams, embedded directly in product development.
Content Marketing Expert
SoftUni Sep 2020 – Oct 2021- Wrote 100+ blog posts across SoftUni's creative, marketing, and programming verticals, adapting voice and depth to each audience.
- Scripted and edited supporting content, including voiceover and branding video, and worked with SEO and design teams to grow organic reach.
What I do
Content & Writing
- Content strategy
- Technical writing
- UX writing & microcopy
- Information architecture
- Editorial planning
- Style guides
Demo & Enablement
- Interactive demo design (Navattic)
- Knowledge-base migration
- POC design
- Sales enablement
- Product storytelling
Production
- Video production & editing
- Video scripting
- Voiceover recording
- Adobe Creative Cloud
Collaboration
- Cross-functional partnership
- Stakeholder communication
- Workflow & priorities
Languages
- 🇧🇬
- 🇬🇧
- 🇫🇷
Education
- BA Media Studies University of Groningen, Netherlands 2017–2020
- Law Sofia University St. Kliment Ohridski 2014–2017
Even more experience
Creative Writing & Storytelling Lecturer
European Summer School, PragueContent Writer
SofiastartupJournalism Intern
24 Chasa / Media Group BulgariaEnglish Teacher
Oksinia Language Center
RY Contact
Let's talk.
I'm always up for a good conversation — about a role, a project, content, demos, or really anything. Here's how to reach me:
- ✉
- ☎
- in
- ◉